The first campaign ASTRSK launched for MOO was the “Find Your 6-11” initiative, aimed at the millions of Americans looking to turn their passions into fulfilling second careers. To inspire millennials to follow their passions, the team implemented 3 vital elements to ensure success: a commissioned study looking at the state of entrepreneurship, a viral quiz with sticky social sharing elements, and key influencer partnerships -- resulting in top-tier coverage across consumer, business, tech as well as design press. 

ASTRSK and MOO also worked together on a creative partnership program with artists such as Baron Von Fancy, Curtis Kulig and Timothy Goodman to customize various MOO products and reach new audiences in a unique way. These collaborations resulted in top tier design and consumer coverage spanning from PSFK, Design Sponge, Cool Hunting, POPSUGAR and PAPER.